Author: Julian Arriens

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Website advertising piece: quick showcase of what to expect from this European cycling company. Some use of effects, great music from our composers, AudioBox.

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Interviews with the founders of Ride & Seek: a personal insight into the principals and USP of their company.

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Interviews and reviews from the riders on the Ride & Seek European tour.

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Website promo reel for Velovation, a cycle shop and club.

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COMPANY ADVERTISEMENT OR BRANDING VIDEOS

This example is a website promo reel for Ride & Seek, a bicycle tours specialist, shot crossing the Alps from France into Italy.

Many companies request reels such as this, essentially an advert for the company, its services and its competency; which will usually sit on the front-page of their website.

Length should be from 1 to 4 minutes, anything over that will most-likely lose a viewer’s attention. In this case it’s on the longer side, so we also did a 1 minute version: https://vimeo.com/81433582.

Content will often feature the company in its daily operation, with explanation coming via either interviews, voice-over or as written titles / text.

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EVENT COVERAGE

(Ex-Pro’s vs Maidstone United & SEFA – football match in aid of Demelza House, Teens Unite and The Heart of Kent Hospice.)

A company will often organise an event or function to promote goodwill in the community, or as a team morale-booster.

Instead of letting that goodwill ebb away with the final whistle, it’s a prudent idea to record, re-live, and continue to build from the event… with a little added zest from the edit, and sparkle from the music (in this case courtesy of champion composer, Jack Phillips at AudioBox http://audioboxproductions.co.uk).

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PRODUCT ADVERT OR INSTRUCTIONAL VIDEO

Sometimes it’s not just the company that you need to promote, but a new product.

Here we showcase the new soccer coaching app, MySoccerCoach, using a good deal of visual effects and voice over to explain what the product can do for you.

In this case it’s software, but it could just as easily be a sofa-bed, kitchen appliance, beauty product, construction equipment, etc.

These videos can either advertise the product (as in this case) or act as an instructional video or customer’s how-to guide.

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TRAINING VIDEOS

In the above video kids are being trained, but it could just as easily be staff. Content to consider might be a new procedure, product or concept.

This clip is just 1 of a massive project of 60 x 4 minute training sessions for the MySoccerCoach app: www.mysoccercoachapp.com

The app provides a comprehensive coaches’ training tool for kids aged 7-16, covering all areas of goal-keeping, defence, attack, and general fitness (SAQ).

Each session features a simple graphic at the start, and some with more intricate graphics to explain field positioning and movement.

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SEFA coaches vs Pro’s in aid of Demelza House, 2012

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HENRY WILTSHIRE – MARKET UPDATE 03 (MAY 2014)

3rd update in the series of 10.

Here we have a two camera set-up, conducted in a penthouse suite in Baltimore Wharf, London Docklands.


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