This example is a website promo reel for Ride & Seek, a bicycle tours specialist, shot crossing the Alps from France into Italy.
Many companies request reels such as this, essentially an advert for the company, its services and its competency; which will usually sit on the front-page of their website.
Length should be from 1 to 4 minutes, anything over that will most-likely lose a viewer’s attention. In this case it’s on the longer side, so we also did a 1 minute version: https://vimeo.com/81433582.
Content will often feature the company in its daily operation, with explanation coming via either interviews, voice-over or as written titles / text.