At SuperReel Productions, we take pride in our ability to produce high-quality videos for a variety of events and live events. So when specialist, high quality printers Dayfold Print approached us to produce a video for a live event for the UK Print industry, we were excited to take on the challenge.
Live Event Video Production, for the Print Industry
The event aimed to bring together some key players in print, showcasing some fascinating sectors, to discuss new ideas and ways to rejuvenate an industry having to redefine its niche and direction in light of increasingly popular internet alternatives and globally greener perspectives with respect to paper, print and recycling.
The event was held at the Union Jack club in Waterloo, London – which was a highly photogenic location… just with some terrible access for vans and camera equipment.
The venue itself is a large, fairly standard conference room, which we boosted with some LED panel lighting, added movement with some handheld slow-motion camerawork, and added depth of field using specialist fast lenses. We shot the event with two cameras, taking about eight hours of footage, which was edited down to a little over three minutes for the final cut.
Each speaker had a camera trained on them, while another camera captured cutaways of the room and the audience. However, the biggest challenge we had to overcome was the audio. The speakers needed handheld mics to be heard over the PA speakers, but we didn’t want to give them a second mic for our sound or radio mic 10 or so different people in quick succession. Plus we had no budget for a dedicated sound engineer. We had to do a lot of persuading, but we finally got our hands on the house PA itself, took a feed out to our own equipment, and in that way solved the audio issue.
The interview area was a predictably functional and space restricted lobby area, so we came up with the idea of organising a soccer interview-style backdrop with the print industry players’ logos on it. Dayfold really took the idea and ran with it. They demonstrated the power and flexibility still within the print industry by taking still snaps against the backdrop in the morning; by the end of the day, all attendees had their own personalised football card.
In post-production, we treated the edit with a classic orange and teal look and spiced it up with a few nice local cutaways around Waterloo and on the bridge of the City, which we shot after the event towards dusk. It’s one of those that you could have edited to 20 minutes, or an hour. There are many points we could have included, for example printing on foil, but the skill is just picking out the crux of the story, and best representing that as quickly and effectively as possible.
As a video production agency…
…we are always looking for ways to improve and innovate our work. We understand that every event is unique, and our approach is to customise our services to meet the specific needs of each client. We take the time to understand our clients’ goals and objectives and work with them to create a video that reflects their brand and message.
Our experience in live event filming means we are equipped to handle any challenges that may arise during filming, such as audio issues, poor lighting conditions, and difficult camera access. We have the equipment, expertise, and creativity to produce high-quality videos that exceed our clients’ expectations.
It was a true pleasure to work with Del, Mark and Les at Dayfold, and their organisation, dedication and creativity not only made the event come together, but ultimately come to life. And At SuperReel Productions we are committed to building long-term relationships with our clients. We believe that communication is key, and we work closely with our clients to ensure that their vision is realised. We provide regular updates throughout the planning, filming and editing process, and we are always available to answer any questions or concerns that our clients may have.
We are passionate about video production and live event filming. We believe that our attention to detail, creativity, and commitment to customer satisfaction sets us apart from other video product
ion agencies. We are excited to work with Dayfold Print again, and to produce further films for them this year.
If you have an upcoming live event that requires professional video production services, please don’t hesitate to contact us. We would be delighted to discuss your project with you and to provide you with a quotation.
If you have any questions or feedback, or if there’s anything you feel I have missed or would be useful to know do let me know.
Or if you simply want a quote for video production, in Hampshire, The Isle of Wight, Dorset or beyond, feel free to get in touch.