Category: video production

We were fortunate enough to work with Kent County Council again this year on the KUDOS Awards, rewarding innovative use of sport within the community. Thera-Box was this year’s winner:

An innovative and ultimately effective combination of group therapy sessions and box fitness helps motivate and focus young minds with learning disabilities.

We built upon the successful structure we created last year, again utilising the stabilised gimbal, but this year adding some high speed photography (at 125fps) which really suited this year’s activities.

Sevenoaks District Council offers a range of sporting taster courses, but this particular project was particularly successful due to its inclusivity and the take-up rate after the 6 week course was over.

Run in conjunction with the North Downs Archery Club, this social activity is open to all ages and abilities, both genders, and can cater for those with disabilities.

This project relied heavily on pulling off two fairly intricate and skilled tasks:

  • A significant degree of animation was used throughout, some overlaying vision shot on site. Our graphic designer, Ben, even created a whole batch of logos for this to demonstrate the different fields this worldwide supplier operates within.
  • A temporary studio set was created on site to shoot the machines, which were too large and too many to transport. This meant a day of prep before hand erecting the 7m wide backdrop, and lighting it.

To pull it off we needed a few site visits before the actual day to make sure we shot everything we needed to, as there were not going to be any re-shoots, and that we would be able to achieve it all in a day. Which we did, also using sliders, a jib and time-lapse photography.

In this post I will list who I consider to be the 20 most influential people in the video production industry today. Some are old school, some are new school. Most are actually people, though some are websites, some operate as video production company blogs or resources. But all of them cast a great deal of light onto the industry.

By “Video” I mean both production and post production, and the list is split into those groups. By “Influential” I mean a combination of industry credentials and social media following.

I’ve narrowed each group down to a top 10 most useful people and websites (in no particular order), with a couple of extras thrown in.

Sure, there are going to be people whom I miss. I’d welcome your comments below, or tweet or email me.


Producers, cinematographers, DoPs, directors, cameramen (and relevant video production company resource or blogging websites).

Philip Bloom

British cameramaPhilip Bloomn known for his DSLR and also camcorder filmmaking, blog and workshops. Probably the most influential and well-known DSLR and camcorder online reviewer out there.

He has worked as a cinematographer for Lucasfilm, Sky and the BBC, after starting his career at Sky News. Big CV, but not Hollywood. So how come the massive social media presence? Right place right time? Well, his hard work and personable approach set him apart, frequently interacting with other Twitter users and bloggers. Oh, and he looks cool too, which never hurt anyone. But whatever it is… he got it.

Twitter following:105k

YouTube subscribers 76k

Facebook likes 121k

Blog posts about once a fortnight


Shane Hurlbut

Shane HurlburtIf you want it straight from the horse’s mouth, Shane’s the place to start. He’s a renown American cinematographer and DoP with all the Hollywood cred, having worked on blockbusters such as  Terminator Salvation and Semi Pro. And he’s not above sharing his wealth of knowledge. There’s actually a brand new option in the offing from Shane, to join his “Inner Circle” and shine a light on the finer points of his craft. It’s aimed at the budding DoP, and is done in some real depth and with beautiful quality… though there’s a small price for that privilege.

Also operates through his production company, Hurlbut Visuals.

Twitter Following 29k

YouTube subscribers 9.5k

Facebook likes 10k

Blog posts about once a week

Roger Deakins

Roger DeakinsVeteran English cinematographer best known for his work on the films of the Coen brothers and Sam Mendes. Oh Brother Where Art Tho?, No Country for Old Men, Skyfall, The Shawsank Redemption, the list is endless.

Roger may have all the cred available, but conversely he’s no big presence on the web. He has a simple website, it’s not exactly space age and certainly without any of the verve of his cinematography.

He doesn’t tweet, blog, or indulge in Facebook, however, he does contribute the odd article to places such as the Black and Blue, and Cinefii.

Preston Kanak

Preston KanakPreston is my internet slider and time-lapse go-to guy. A cameraman operating out of Canada, he stepped into the limelight after working with Philip Bloom and receiving his glowing endorsement, but his footage genuinely speaks for itself. His website has a wealth of instructional pieces on it, and every shot is a winner.

He provides advice on camcorders, music, shooting outdoors, and of course time-lapse. Industry leaders Kessler agree, who provide a lot of his kit, with his videos also appearing in their apps. Preston’s not got the CV or following to match a lot of the guys here, and he’s certainly one of the younger members – but he knows his onions and what sets him apart is how much he shares of his knowledge and methods.

Also operates through his production company Cinescapes.


Twitter Following 7.7k

YouTube subscribers 0.2k

Facebook likes 1.7k

Blog link about once a month


M. David Mullen

David MullenDavid Mullen is an eminent Japanese born LA DoP and cinematographer famed for his photography on Twin Falls Idaho, The Astronaut Farmer, and Northfork. Although he’s not much of a tweeter either (he doesn’t), David is nonetheless “the one-man faculty of a free, world-class, online film school” – his opinions and tips can be found at Though the majority of it might be a few years old now, it’s a fantastic resource.

Oh, and he’s quite possibly the most polite man you’ll find on the video-web-isphere, full of generous insights and with the time to impart them.


Rodney Charters

Rodney ChartersEmmy Award winning, New Zealand born Cinematographer and Director now working in LA, mostly on TV drama. When it comes to TV drama cameras and techniques, he’s quite the resource.

Social media-wise, Rodney has an avid twitter following, but little else, though his other contributions, wisdom and advice are invaluable: such as this background piece from the guys at the F-Stop Academy, and interviews with Zacuto and Creative Cow.

Twitter Following 9.4k


Vincent Laforet

Vincent LaforetVincent is a French American director and photographer. He’s a big name photographer first and foremost, working in news and winning the Pulitzer Prize for Feature Photography in 2002, he was then a three-time winner at the 2010 Cannes Lions Advertising Festival, whilst his sports photography led to directing a video commercial for Nike.

He is an internet heavyweight, and like so many people on this list that’s down to a combination of skill, hard work, a personable attitude, and a willingness to share.

Twitter following 91k

YouTube subscribers 72 (no, he doesn’t really do YouTube)

Facebook likes 7k

Blog posts about every week or fortnight


Nino Leitner

Nino LeitnerDocumentary and commercial director and DoP operating out of Vienna, Austria. In his own words “with a focus on DSLR filmmaking, and time-lapse”, but it goes a lot further than that, stopping just short of the larger ENG kit.

Nino is a good example of someone who has embraced new technology and talked a lot about it. He caught his first break when an really review of the Canon EOS 550D went viral on YouTube, and has since gained a sizeable following by sharing his work and blogging on his website and also as a partner in Cinema5d, one of the top websites for DSLR camera reviews. He bolsters his online presence with regular appearances on the masterclass and lecture circuit.

Twitter 33k

Facebook likes 6.5k

YouTube subscribers 1.6k

Blog (both here and on Cinema 5D) posts every month


Film Courage

Film CourageProlific indie filmakers resource consisting mainly of video interviews along with some articles. Aimed at the budding director, actor or screenwriter. Started in 2009 by filmmakers Karen Worden & David Branin.

Twitter following 62k

YouTube subscribers 28k

Facebook likes 6k

Blog posts about 4 or 5 per day


No Film School

No Film SchoolFounded by writer / director Ryan Koo, No Film School is an online resource providing the latest tutorials, articles, interviews, and news to help you become a better filmmaker – “no film school” required.

It’s a veritable mine of useful, digestible, and up to date information. If you want to get into or learn more about video production, then mark this firmly on your radar.

Twitter following 46k

YouTube subscribers 7.9k

Facebook likes 263k

Website link, blog posts 3 or 4 per day


And not forgetting…

filmmaker IQ with a Twitter following of 35k

Broadcast Beat Magazine with a Twitter following of 50k

Tom Guilmette, Twitter following of 12k

Sebastian Wiegartner, Twitter following of 20k

The Bui Brothers, Twitter followings of 24k and 7.6k

Post Production

There aren’t the big numbers of the Production guys here, and a lot of this list is not so much individuals as individuals masquerading as a blog or website resource. I think that’s just a reflection of the nature of the back room crew. Editors, colour graders, VFX artists  (also including video production resource or blogging company websites).

Stu Maschwitz

Stu MaschwitzStu is one part filmmaker and photographer, and one part VFX heavyweight, and for that he’s my go-to guy. Co-founder and chief technology officer of The Orphanage, a visual effects company based in California. He has worked as senior VFX supervisor on several films, such as Superman, Ironman, Pirates of the Caribbean, the list goes on.

Stu’s ProLost blog garners a lot of respect and attention from the post community, and that’s really due to his Hollywood credentials combined with an approachable manner and a willingness to impart a great deal of interesting information.

Twitter following 31k

YouTube subscribers 0.7k

Not on Facebook

Blog posts about twice a week on ProLost


Larry Jordan

Larry is a Californian FCP editor whose mission in life is to make your editing life easier… if you use the offline non-linear software “Final Cut Pro”. And if you don’t, he’s just a friendly old guy on the internet (but I guess you could say that about a lot of people here). OK, and that’s not even strictly true, you’ll also find instruction on a range of Adobe video and audio editing software, as well as other products.

The sheer quantity (and quality) of free training material on his website is where he comes into his own, with his blog only being a small part of the bigger picture on offer: also including webinars, a forum and a newsletter.

His career has seen him become a distinguished pillar of the avant garde, experimental, animated film community.

Twitter following 14.5k

YouTube subscribers 27k

Facebook likes 4.5k

Blog posts updated weekly


Randi Altman

Randi AltmanRandi isn’t an offline or online editor, or a grader or a VFX artist, she’s an industry journalist with about 20 years experience.

Her website “postPerpective” is an excellent source of various contributor’s reviews, interviews, tips and industry news for all things post production, be they offline, online, effects, audio, or hardware. She is also often to be found guest hosting #PostChat (Wednesdays 6pm PST/9pm EST) via Twitter.

Twitter Following 1.3k

YouTube subscribers 32

Facebook likes 0.5k

No blog as such, though there is a weekly newsletter


Tej Babra

Tej BabraOffline editor, producer and petrol-head based in Toronto, Canada. He’s not here for his mind blowing, blockbuster CV, he’s simply one of the most active and influential social media presences out there. Specifically for (offline editing software) Avid, I’d say he’s the guru.

His website hosts some excellent blogs and reviews, but it’s his Twitter presence that really sets him apart (in the post community), also being a regular host of #PostChat (along with AOTG’s Gordon Burkell and Jesse Averna from

Twitter following 21.3k

YouTube subscribers 0

Facebook likes 5.6k

Blog posts about every fortnight (sometimes software, sometimes hardware, sometimes cars)


Monica Daniel

Monica DanielMonica Daniel, aka Monica Edits, is a US offline TV editor and colourist, host of podcast the Going Postal Show, and last but not least (and probably not last by the sounds of it) author of post production blog Shitting Sparkles. And what’s all that about!? Something to do with polishing turds and effortlessly turing them into sparkly and covetable gems / turning water into wine / miracle worker.

Twitter following 2.3k

No YouTube channel

and no Facebook page – it’s more of a tumblr thing

Blog posts approx. every 3 months

Shane Ross

Shane RossLA TV Editor Shane Ross’ blog Little Frog in High Def gives a tonne of in depth Avid and FCP software, plus associated hardware, tips and reviews. It also provides a podcast in the form of The Edit Bay.

What’s with the name? So Little Frog is his Indian name, and the High Definition part… from when he started the blog back in 2005, documenting his foray into the world of HD.

Twitter followers 5.4k

No YouTube channel

No Facebook page

Blog posts approx. every 3 months


Art of the Guillotine

AOTGIf you want post, you go it. Art of the Guillotine, aka AOTG, is a post production website for the film post production industry. It features reviews, interviews and blogs, and is frankly second to none for keeping abreast of developments in post production. It’s most compelling feature is a daily newsletter compiling all this, which is also to be had via Apple and Android apps.  I’d say if you follow no-one else in post, follow these guys.

Twitter following 6.7k

YouTube subscribers 226

Facebook likes 2.3k

Blog compile link approx.  20 posts per day, though it’s all on the newsletter


Splice Vine

Splice VineSplice Vine a community of video editors sharing innovative workflows, apps, devices and approaches. Founded by experienced editor Eric Wise, it’s a resource site, and a very decent and respected one at that.

It features podcasts and an excellent newsletter, which again is a tool that sets it apart.

Twitter following 2k

No YouTube channel

Facebook likes 0.2k

There are blog posts, but it’s best to see the newsletter


Studio Daily

Studio DailyStudio Daily is an American resource site providing news, views and videos on both production and post, but with bags of relevant info on editing, audio, VFX and generally all things post production. Also featuring a useful e-newsletter.

Twitter following 8.9k

No YouTube channel

Facebook likes 4.3k

There’s no blog as such, just the sometimes daily (sometimes weekly) newsletter

The Pro Video Coalition

PVCPVC is a blogging coalition site, featuring contributions from the likes of Scott Simmons and Alexis Van Hurkman. PVC covers the entire industry, so it does feature updates all the new camera gear etc, but if you follow those editor blogs it’s a white hot editors resource.

Yep, they be having an e-newsletter too.

Twitter following 13.8k

No YouTube channel

No Facebook page

Blog posts (editing) approx 2 per day


And not forgetting

Digital Films by Oliver Peters

A Non Linear Editor’s Blog  by Michael Schmidt in Germany

Digital Production Buzz is a podcast / radio show that comes courtesy of our old pal Larry Jordan, along with Mike Horton and Cirina Catania

The Beat – Post (and some camera gear) focused blog, hosted by royalty free music library website Premium Beat

Digital Rebellion Blog – Post blog and resource, hosted by post production software tools company Digital Rebellion



Devin Supertramp

Devin GrahamDevin Graham, aka Devin Supertramp, in his words “makes YouTube videos”. There are few or zero pretences to the world of film and TV, he is an out and out YouTube celebrity. You’re not going to learn the ropes of film production with Devin, but his extraordinary web presence cannot be ignored.

After starting out filming his own snowboarding stunts, Devin ended up breaking his legs and back. He now focuses his production on adventure and extreme sport pieces.

Twitter Following 114k

YouTube subscribers 2,877k (with a new video guaranteed every Monday)

Facebook likes 258k

Blog posts about once per month


The Black and Blue

The Black and BlueThe Black and Blue is a camera assistants production resource and blog by Evan Luzi, covering practical advice and techniques rather than hardware reviews. Also featuring an e-newsletter.

Twitter following 4.4k

YouTube subscribers 1.2k

Facebook likes 19k

Blog link


Steve Huff

Steve HuffDSLR Photographer and reviewer with some serious following stat’s.

Twitter Following 39k

YouTube subscribers 35k

Facebook likes 47k


Creative Cow

Creative CowSupport forum for the digital video, editing and post production community, which also features a fairly massive range of tutorials.

Twitter following 47k

Facebook likes 89k




I  hope you got a lot out of my list, I’ve certainly enjoyed putting it together, seeing how everyone compares and what makes people or their websites stand out in the video production industry today.

If you would like to provide feedback or even get a quote for a video production job, feel free to get in touch.


In this post I’m going to show you in detail what to expect in terms of video production rates and prices, what you can do to reduce them and how it all works.

Video Production RatesThe bottom line in any enterprise, whether it be video production, grocery shopping or jetting to the moon, is what’s it going to cost? It’s probably the question in the back of most people’s minds when they first contact us: can I even afford this, what kind of playing field are we on? Is it all premier league stuff, or can I start in the fourth division and work my way up?


It’s not very helpful saying that every job is unique, and no two will be priced the same. It may be true, but you have to price things somehow, and we can at least come up with a few contributing factors.

Now I have some prices on my website, which I’ve called the Gold, Silver and Bronze packages, that detail exactly what you’ll get for a certain price, but will anyone actually want that specific package? Probably not. But chances are they’ll want something similar and the idea behind it is that it gives them a guideline – they can work from that baseline, adding or substituting a few items to a package to get an idea of the overall budget.

The next step is up to me to clarify the exact details of a project, find any hidden hurdles, and providing a more exact price or rate. And to do that, I need to explain the different phases of a video production job

Video Production Phases

First of all I should clarify the stages of any video production job, or film production project for that matter. You may well already have heard these terms, but I will explain them in detail so you know what a video production company is talking about.


The first stage of any project is meeting with your video production company to determine what you want to achieve with the project. They will provide ideas and techniques on how to communicate your ideas in the most efficient and impactful way, and come up with a concept, theme, and feel for the piece. Then they will

  • get a script or storyboard together which you will need to sign off/approve
  • dates will be set for production
  • the crew and locations booked in


Video Production RatesProduction is the physical shoot, which means creating the footage to create the final video clip. It could last a day, it could last a week, and will involve the likes of

  • producers
  • cameraman
  • assistants

The cheapest option is the one man band – operating both camera and sound and producing himself.

Tip: In case you are considering such a “one man” option, beware that it is not easy for the person doing it. So it is prone to error, and is an example of you get what you pay for. Which means, not the best result.

The shoot itself could be in a variety of locations such as

  • outside
  • in a client’s office
  • or in a studio maybe utilising a green screen

It may or may not involve a presenter, and it may well involve interviews with staff members or the company directors. There are a wide range of options when it comes to the production phase. And each has an affect on price of course.

Equipment could be one shoulder mounted HD camera with boom or radio-mic’d audio. More elaborate jobs will have more cameras, and use jibs, track and dolly systems, you have the option of client monitors, and even cherry pickers to get height for the really big wide shots.  For esampleAlthough you may not understand all these items, be aware that a more elaborate setup could cost you more.



After the shoot comes the editing, which involvesVideo Production Rates -SuperReel Edit Suite

  • the editor – always!
  • the producer – may or may not be present
  • the client – may or may not be present

Although the client (i.e. you) may not always be involved in the edit, you will always get sign off/approval of the final product.

Here we turn the ideas of pre-production and the hard work of production into a final product. Music will be chosen, graphics can be added, and any voice over will need to be recorded. This part always takes the most time, and if it doesn’t, you’re not producing the best quality final product. Be aware that good editing is time consuming and has a huge affect on the results… so don’t cut any corners here.


Factors Affecting Video Production Rates or Prices

Location Shooting Permits

A shoot location can often involve a permit from the local council or land owner to allow you to film. You can’t just turn up and start filming if you are going to make money out of someone else’s property, they want to be payed fairly for their location.

Filming off the shoulder on the street is generally regarded as acceptable and free of charge, whereas the use of a tripod will cost you.

Tripod shooting could involve using more complex equipment such as tracks and dollies. Doing this in a public please will really bump up the prices: you need more crew, more preparation time on the day, there are more forms to fill in, and a higher cost for the permit. Something from a local council (in the UK) could range from £100 to £300, with private facilities and areas charging more, maybe £300 – £600+.

Keep Location Costs Down by:

  • filming on your own property
  • filming off the shoulder (no tripod) at other locations
  • calling a few councils/locations and finding out about any free possibilities

Here in Kent, the Kent Film Office are truly outstanding, and have come up with good prices or free alternatives for me in the past.

Number of Cameras On the Shoot

The number of cameras required to shoot a piece is a big factor factor in video production price.Video Production Rates - Film Production 03 We would normally hope to use just one camera to reduce costs.

A live event is another story. In such cases, you cannot miss the action, more than one thing may be happening at once, so you may need two, three or more cameras to capture the footage.

These days you’ll always use HD, and whether you go shallow depth of field with say the Canon C300 or the awesome run and gun quality of the Sony  PDW-F800, camera costs will be about the same.

Reducing Rates With Cameras

One way to keep prices down is to opt for shooting on a DSLR like the Canon 5D or 6D. This has some extra issues to address for recording audio, but they offer great picture quality at a lower camera hire charge.

The Fancy Stuff: Jibs, Dollies, Steadicams

These kinds of systems allow for impressive, stable camera movements, just like what you see on film or TV.

It can be very striking to use a jib (up and down movement) or a track and dolly (side to side), and adds a very impressive element to a piece of footage… but it’s not suitable for everyone or every project.

For example, showcasing a hotel or leisure centre would really benefit from this technique, but a hairdressers just doesn’t need a crane shot of its exterior to get the message done. Using these techniques here is simply wasting your money.

Video Production Rates - Jib in action

Keeping Equipment Costs Down

Movement is always key to maintaining interest in a shot when using video, so if you don’t go with the big guns (ie. big prices), then make sure the shots involve panning or tilting the tripod, or add a digital zoom in post production. SteadiCam can be “faked” if the camera does decent slow motion, such as the Sony FS7 or FS700, as per the walk-in intro on this very nicely shot piece (part of an expertly conceived series) :

Aerial Photography

It’s been the talk of the industry for the past few years now, everyone wants a sweeping aerial shot or two to start their piece, and yes they always look awesome. Drones, or quadcopters, have got cheaper and cheaper, you can pick up bargains like the DJI Phantom 2 for around £500 (US$750) these days.

A lot of production companies here in the UK are subsequently offering a very cheap service for aerial work. But are you really up, up and away just by going ahead and buying one of these?

It’s a very new industry, and essentially it’s just not quite fallen into line with the laws governing it yet, of which there are many. Here are some examples of the kinds of issues you face:

  • You always need a permitVideo Production Rates - Drone: DJI Phantom 2
  • You cannot film within 50m of people
  • Commercial aerial photography requires you to have a Civil Pilot’s Licence
  • The drone cannot go out of site of the pilot at any time – so no flying round buildings!

Check out what the Civil Aviation Authority had to say when this chap started videoing a nuclear submarine base in Cumbria, UK.

B Ystebo,, CC-BY-SA

Reducing Rates With Aerial Photography

The cheapest way to get this aerial look may be to use stock photography. You can go to the likes of Getty which has a huge library, lower cost libraries are:

Although these are cheaper, they can still be excellent. Then there are even specialist aerial photography libraries to address this very issue, such as Airstoc.

Interview And Voice Over

Using interviews or voice-over produces a very engaging result, which is infinitely better than simply relying only on music – but interviews will add extra time to the shoot because of the setting up of lighting and audio, and voice-over will usually involve half a day at a professional voice-over suite with the artist:

This piece also used a stock aerial shot to start off with, as I mentioned in the last section.

Saving Money On Interviews

The simplest (and cheapest) type of video is really just shots set to music, using a few explanatory titles to guide the viewer. If you want interviews on a budget, an informal vox pop style, off the shoulder may be suitable; a budget voice-over could be done either by placing the piece from the clients perspective, so you use them, or take a look at this ingeniously cheap solution from The Photo Booth Guys

Or, in the case of these football training videos, the client always gave the final round-up themselves (see the last 15 seconds)

I’ve even been know to have a go myself in my own studio, which is obviously a cost saver too!


Graphics in post-production are obviously very eye-catching and help set your brand apart from the competition, but they do take up significant time, and therefore cost. Bespoke graphics are generally around £1500 (US$2300) per minute, we’re talking a weeks’ work to generate that content, it’s about the same cost as shooting and editing the video, if not more expensive.

Animating a logo for the start and end of a piece is more commonplace, and using an After Effects template, for example from Video Hive or Video Blocks will be the most cost effective solution and will only add around £200 (US$300) to the cost, as per this example:

The very simplest way to do it on a budget is to use a static company logo to start and finish the clip, and add what text you need in your editing software.

The above clip for Henry Wiltshire estate agents is part of a larger series of pieces, and the quick cut sequence of shots at the very beginning works an alternative to a more involved animated sequence.


Music costs are on a very wide-ranging-scale indeed. In an ideal world you source lyric-free, good quality library music. The big players are the likes of Extreme MusicAudio NetworksEMI KPM Play and Universal.

Video Production Rates - Treble CleffYou’ll need an account with any of them, and it’s not exactly cheap. For example EMI charges £100 (US$150) per 30 secs, Audio Networks is more reasonable and you can get a buyout for your production at £225 (US$350) all up. On top of that, though, here in the UK you need to add an annual PRS Online Licence fee of a £62+VAT minimum, though beware that will depend on the job and it could be more.

For the more generic, background tracks we can often source free pieces from the YouTube library, or try Audio Jungle or iStock music for cheap and very serviceable tracks without the PRS licence required.

There are instances where a client will want to use a commercial track, but it’s not easy getting the licences. You need to obtain two – the mechanical rights to the recording and a synchronisation licence from the publisher. Here’s a good run down of what all that means by Heather McDonald.  So you need to find out who owns the rights to your track and then get in touch with them… only to find it is over the top, or that the artist just doesn’t want to do it.

How do you get round that? If you have a little money, just not a LOT, then you can use a composer to generate a soundalike version of the track, just legally “different” enough – there are rules involving numbers of matching notes that govern this, it’s an art alright. We’ve used Jack at AudioBox Productions, who’s usually around £300 (US$450) for a bespoke track such as this one… can you guess what it is yet??

Quantity and Length of the Video

Last in my list is the length of the video and the number of videos. Google loves video content, as do your customers, so producing 8 videos for your site is an ideal, but it’s not always a viable option.

A single, short, 30 second piece will obviously be the cheapest option, but will only give a small taste of what you offer. If you produce a clip of say 3-4 minutes, then you could also do shorter versions at 1 minute, 30 seconds or 15 secs perhaps. Below is a 1 minute version of the main piece we did for Ride & Seek cycle tours:


For me, the smallest jobs start at a rock bottom price of around £1500 (US$2300) for a short days’ shoot involving one cameraman, with a 2 day edit to produce a simple 1-2 minute video, using simple logo inserts at one or both ends, and or adding text in the editing software.

A medium price job is around £3k – £4k (US$4.5k – $6k), which would involve scripting time with the the producer, a producer and cameraman on the shoot, possibly a second camera, at least one assistant, some (fancy) jib or dolly equipment on location, and approx. a 5 day edit to produce a 3-4 minute piece with professional voice-over, plus shorter versions of that main piece.

The premier league is more like £10k – £15k (US$15K – $23k) and would involve extensive pre-production scripting time with a producer; a producer, 2 cameramen and an assistant on location, over a period of a 2-4 days, using tracks and dollies, a presenter, possibly a green screen / studio hire; and 1-2 weeks in the edit to produce maybe 8-12 mins of content (which is often divided across multiple pieces), also producing cutdown versions of these.


I hope that gives you a better idea of video production rates, how you can save costs and what to expect. It’s good to be aware of these things, but ultimately it’s a chat with a couple of producers that will get you a list of alternatives, some prices applicable to you and what you need… and generate a few ideas to bring your business to life.

If you would like to get some more advice or even a quote for a video production job, feel free to get in touch.
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